Dan Doyle in Pleasantville Shares How to Market Your Photography Business on a Limited Budget

Dan Doyle Pleasantville Photographer has been working as a photographer long enough to understand how important marketing is to business success. The photographer explains many photographers are working with a microbudget that makes innovation the most important part of their marketing strategy. Creative Live reports marketing needs a focal point, which a company logo can provide. The high cost of creating a professional logo is difficult to absorb, with expensive marketing tools combined with free and inexpensive options. Marketing a photography business does not need to cost a fortune with necessity breeds invention.

Present Yourself Professionally

A common mistake made by thousands of small photography business owners is to believe marketing is all done online. As a business owner offering a service to the public, you are marketing yourself every time you step through the doors of an event. Dan Doyle Pleasantville photographer makes sure he is dressed professionally and well-presented throughout every photography job he accepts. From the first moment he meets a potential client, Doyle makes sure he is respectful, curious, and punctual. Photographers on a tight budget can find more clients through referrals if they correctly present themselves.

Ask for Referrals

The old saying states you will not get if you do not ask. A professional photographer needs to create the right environment to encourage their clients to refer their friends and family. Many photographers are uncertain about asking for referrals, but even those working for major fashion magazines need referrals to grow their reputation.

There are several options when trying to obtain referrals, including adding business cards to the final product provided for clients. Referrals do not need face-to-face action, with social media playing its role for a photography business owner. The majority of potential clients look for reviews and referrals from friends and family when choosing products and services. Providing excellent service at an affordable cost is the best way of obtaining referrals.

Use Social Media

The rise of social media has changed the way companies market their products and services. The benefit for photography business owners who are struggling with a small budget is that social media platforms are free to use. Social media platforms give users direct access to potential clients in real-time. The photographer needs to move forward with their marketing strategy through social media by posting impressive images.

The Lab reports some research is necessary to enjoy social media success. Every photographer using social media as a marketing tool needs to know where their potential clients are active. If your clients are mostly using Facebook and Instagram, there seems little point in spending time posting to Twitter. When a photographer talks to a potential client, they should check where they heard about them. A small amount of research can go a long way to providing information about where your marketing is most effective.

Keep a Mailing List

Mailing lists can seem outdated in the modern era when social media platforms hold such power. A mailing list will probably take the form of a list of email recipients who receive your marketing materials electronically. Keeping this list up-to-date and accurate makes it easy for you to reach as many potential clients as possible with an email blast.

Special Offers and Discounts

There are some tried and tested methods for attracting business to a photography company. The cost of providing a free print with every photo package sold is minimal and can be absorbed by most photographers. Another marketing option highlighted by Dan Doyle Pleasantville photographer is the use of a contest. A contest providing a free photoshoot for new followers on social media will drive traffic to your pages. The lucky winner will not be the only follower to book a photoshoot if the web presence of a photographer is professionally curated.

Update your Website

Whether a client is returning or new, they will want to see your best work online. Chron recommends giving your website an update every few months to highlight your latest work. Internet users decide on a website in less than 30 seconds, meaning an outdated website will harm your business. By updating your website regularly, potential clients will have the chance to see different work each time they visit.

Marketing is different for every photographer, with clients sourced in different ways. Trying new things when choosing the correct marketing methods will help every photographer find what works for them.